piú mas is now on substack!

we're moving most of our communications here, it just makes sense.

hello, hi. this is zoila, co-founder of piú mas and the darton family. if you’re new here, here’s the TLDR: back in 2018 i had a baby and said baby turned my life upside down which led me down a path of rediscovering how i find peace, calm and ritual in my daily life. fast forward a couple years to the pandemic where i was once again met with the challenge of reshaping and regrouping the way i approach life (this seems to be a reoccurring them in my life, maybe it’s aquarius energy, maybe it’s late stage capitalism - we’ll never know!). 2020 brought me many mini revolutions but it also brought curiosity in the realm of rest and aromatherapy. i started to experiment with breathwork and essential oils, fast forward to 2023 and this journey led to the soft launch of this brand right here: piú mas - a lifestyle brand for people with busy brains! phew, i just crammed a ton into that intro which is the antithesis of this brand but it needed to be done. if you want to dive deeper, check out this blog post on our website!

now to the good stuff, we launched a substack! yay, duh - you’re here reading it so you know this. why substack? since soft launching in October 2023 we have taken our time to not only test our product but to truly understand what our target community will want and expect out of a brand like piú mas. over the last 10 months we’ve come to understand that our people are like us - we *think* you all want the same things we want and that is transparency, humanity, connection, calm, luxury and a side of laughs. what i have found in my journey to this exact moment today is that the road towards all of the above is accomplished through discipline and simplicity. have you ever even heard of discipline and simplicity married together in a sentence? honestly? i had not until i spoke it into existence. i truly believe that we must call in simplicity while practicing discipline in our pursuit of what will ultimately bring us to the place we have been traveling towards. if this is word salad to you, let me simplify ;) cut out all the bullshit, you don’t need it. be firm in the tools, people, places and practices that you need to feel your best and to show up as full as possible each day. so, what does this have to do with substack? substack feels like my journal. it feels like blogging and it’s a super simple way to find our people and connect with them. it’s streamlined. that’s it. that’s why we will be sending out substack newsletters. we’ll still have brand specific blogs on the piú mas website, but this space will be reserved for our people like you.

something else i feel called to share is that i’ve decided Q4 is the time to go all-in on piú mas. for the last 8 years i have relentlessly ran a creative agency that has brought me so many highs and many, many lows. it’s be a valuable tool for recognizing just what i’m capable of while using my tools and access to open doors for my community. but as early as october 2023, my sentiment around running the company began to shift - a very scary feeling for a business owner is learning that maybe you don’t want to do the thing anymore. eeek. liek who even am i? but the unfair truth is that just because you’re good at something or just because you can do something doesn’t mean that you should be doing that thing. i’m not totally sure what this means for my big girl career, those downloads are still developing and coming through but i know the initial curiosity about pulling back has centered my focus on this brand and what can be if i am all-in. this kind of discovery is foundational to the ethos of piú mas so i know it’s right, what it may be. this is all still developing but it feels good to say it out loud here. more to come on this shift but until then, here’s what can you expect from this space:

• calm body summer: our 6-week program to support your nervous system will be dispatched from this space. this will include guides on different calming modalities to try every week for 6 weeks. think bread baking, sewing, gardening. we’ll be pairing these modalities with giveaways and one BIG giveaway at the end of the program. we’ll be sharing the first practice this sunday.

• travel journals: we’re putting together our sardinia travel journal so definitely make sure to tap in if you’re interested in this magical island or are curious about traveling with kids (it’s not for the weak but it can be done and be fun!)

• community features: we’re finally ready to start talking to the amazing humans in our ecosystem, we can’t wait for you to meet them.

• workshops & events: invites to things we’re doing and links to things other folks are doing.

• product trials: as we work through some new product concepts, we’ll be tapping this community directly for your input!

• recipes: i love cooking more than most things. it has brought so much calm and joy into my life, so i’ll be sporadically sharing my favorite dishes with you. and if you have something you think i need to cook, send it right on over!

• audio notes: i send elaborate voice notes to my loved ones daily, why shouldn’t you get them too!

• action items: i’m a rebel and a humanitarian so every now and then i’ll be sharing causes you can get behind - take it or leave it but i’m gonna give it.

• healing modalities: from breathwork to dance parties, expect tools to bring you joy and softness.

so, welcome to the piú mas substack! here’s 24% off your next Piú Mas order: just use the code “SHIFT” at checkout. i hope the rest of 2024 brings you the strength to allow your curiosities to lead you to your destination.

zoila